Buyers do not need more adjectives. They need reasons to believe the claim.
The six basics
Does the copy feel credible?
Copy Credibility
Generic copy is the fastest way for an otherwise decent site to sound like every AI-generated landing page on the internet.
Why this matters
The business problem behind the score.
AI-written copy often reads smoothly while avoiding the hard details that make a business credible.
Specific language helps people and machines understand what the business actually does.
What weak looks like
- The page relies on phrases like seamless, innovative, cutting-edge or transform your business without proof.
- Multiple sections repeat the same sentence shape.
- Claims are broad, but examples, numbers, names or concrete outcomes are missing.
- The copy sounds polished but could describe almost any competitor.
What the scan checks
- Specificity and proof density
- Repeated phrasing and sentence rhythm
- Generic AI-shaped wording patterns
- Thin copy and low-context claims
- Confidence-weighted copy credibility signals
What to fix first
- Replace broad claims with concrete examples of what the business does.
- Name the audience, situation and outcome in plain language.
- Vary sentence length and remove repeated AI-style structures.
- Add proof where the page makes a promise: numbers, cases, constraints or trade-offs.
Ready means
Not perfect. Ready.
OK
The copy could not be pasted onto a competitor site unchanged.
OK
Claims are backed by examples, evidence or operational detail.
OK
The tone feels like a real operator explaining the work.
Questions people ask
Can you prove copy was written by AI?
No, and the scan does not pretend to. It scores credibility signals: specificity, repetition, proof density and generic phrasing. The result is a practical warning, not a binary AI detector.
Is AI-written copy always bad?
No. AI can help draft useful copy. The problem is unedited copy that sounds smooth but says little, repeats itself and avoids real proof.
What makes website copy sound credible?
Specificity. Strong copy names the audience, problem, method, constraints and outcome. It sounds like someone who has actually done the work.
Next step
See how your site scores on this basic.
The free scan checks this alongside the other five basics, then shows the score, evidence and fix prompts where the issue is specific enough to act on.