Founders often judge a site by looking at it. Search systems judge it by structure, clarity and crawlable evidence.
The six basics
Will anyone find it?
SEO & Discoverability
A tidy website can still be invisible. If search engines and answer engines cannot understand the page, the market does not care how polished it looks.
Why this matters
The business problem behind the score.
Weak metadata and headings make it harder for Google and AI assistants to summarise the business correctly.
Internal links, schema and sitemap hygiene help important pages get discovered and understood.
What weak looks like
- The title tag is missing, vague or stuffed with repeated keywords.
- The page has no clear H1 or uses headings as decorative styling.
- Important copy is hidden in images, canvas, animations or client-only fragments.
- The site has no useful schema, sitemap, canonical URL or internal linking pattern.
What the scan checks
- Title tag length and clarity
- Meta description presence and length
- Exactly one H1 and a sensible H2-H6 hierarchy
- Open Graph, Twitter card, canonical and JSON-LD presence
- robots.txt, sitemap.xml, homepage word count and internal link count
What to fix first
- Write a title and description that name the real offer, audience and page purpose.
- Use one H1 that says what the page is about in normal language.
- Add internal links from the homepage to the pages you actually want discovered.
- Add schema only for content that is visible and true on the page.
Ready means
Not perfect. Ready.
OK
The page can be understood from its title, H1 and first paragraph.
OK
Search snippets are not left to chance.
OK
Crawlers can find the important pages without guessing.
Questions people ask
Is findability the same as SEO?
Findability includes SEO, but it is broader. We look at whether search engines, AI assistants and humans can understand and navigate the site without heroic effort.
Do you check whether a site appears in AI answers?
The current scan checks the foundations that make AI surfacing more likely: clear entities, crawlable text, schema, page purpose and internal linking. It does not claim to know every answer engine result.
Why does heading structure matter?
Headings help people, assistive technology and crawlers understand the page hierarchy. Skipped or decorative headings make the page harder to interpret.
Next step
See how your site scores on this basic.
The free scan checks this alongside the other five basics, then shows the score, evidence and fix prompts where the issue is specific enough to act on.