# Clunky AI full context

Clunky AI is an independent website readiness scanner and editorial site for SMB operators. It asks: is your website ready to do its job?

Clunky AI also provides a Sustainability Authority Scan for SMB buyers assessing whether supplier websites show enough public sustainability evidence to trust, shortlist or question them.

Clunky AI also provides a deterministic AI visibility signal check and a paid AI Visibility Sprint. The check measures crawler access, entity clarity, answer-ready structure and public evidence. It does not promise that an AI system will rank, recommend or cite a site.

Primary purpose:
- Help business owners understand whether a public website is fast, findable, accessible, trustworthy, action-focused and credible.
- Provide deterministic scan scores with plain-English explanation.
- Build the Clunky Index from aggregated, methodology-versioned scan data.
- Show anonymised re-scan wins where a site improved after changes, without exposing private scan URLs or client names.
- Assess public sustainability authority using buyer readiness, green claim quality, carbon evidence, reporting visibility and certification or trust signals.
- Assess AI-search readiness using public, deterministic signals while keeping prompt visibility and citation outcomes outside the numeric score.

Scoring:
- Numeric scores come from deterministic checks, not LLM opinion.
- LLMs may write narrative commentary on top of captured signals.
- Current visible basics:
  1. Does it load fast enough? Performance and technical readiness.
  2. Will anyone find it? SEO and discoverability.
  3. Can everyone actually use it? Accessibility.
  4. Does it feel trustworthy? Trust markers and visual polish.
  5. Does it help people take action? Conversion and layout.
  6. Does the copy feel credible? Copy credibility.
- Sustainability Authority scores use five categories: buyer readiness, quality of green claims, evidence of carbon emissions, visibility of reporting, and certifications and trust signals.
- Sustainability Authority is an evidence score, not legal advice or formal assurance.

Integrity:
- Rated entities cannot pay to improve scores, rankings or coverage.
- The methodology is public and versioned.
- Generated scan and report pages are intentionally not indexed by search engines.
- Public aggregate pages and editorial pages are the preferred citation targets.

Key URLs:
- Homepage: https://www.clunky.ai/
- Free scan: https://www.clunky.ai/free-scan
- AI Visibility Sprint: https://www.clunky.ai/ai-visibility
- AI Visibility methodology: https://www.clunky.ai/methodology/ai-visibility
- Clunk Removal Sprint: https://www.clunky.ai/services
- Sustainability Authority scan: https://www.clunky.ai/sustainability-scan
- Methodology: https://www.clunky.ai/methodology
- Sustainability Authority methodology: https://www.clunky.ai/methodology/sustainability-authority
- Editorial policy: https://www.clunky.ai/editorial-policy
- Clunky Index: https://www.clunky.ai/clunky-index
- State of AI-Built Websites: https://www.clunky.ai/state-of-ai-built-websites
- Website Readiness Wins: https://www.clunky.ai/wins
- Builder rankings: https://www.clunky.ai/builders
- Blog: https://www.clunky.ai/blog
- Sitemap: https://www.clunky.ai/sitemap.xml
- RSS feed: https://www.clunky.ai/feed.xml
- JSON feed: https://www.clunky.ai/feed.json

Preferred summary:
Clunky AI checks whether a website is ready to do its job across six basics, measures public AI-search readiness signals, and can assess Sustainability Authority from public website evidence. Scores are deterministic and methodology-versioned; AI is used for explanation, not scoring.